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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

So You Want to Eat Healthy While Road Tripping

Road trips and good nutrition do not have to be mutually exclusive. But they do require a little more thought than just hoping there is a Chipotle at the halfway point.

Ryann, Kelsey, and Nic get into the real barriers that make eating well on the road so hard: the f*ck-it mentality when your kitchen is not with you, the boredom snacking through Kansas, the moment your cooler runs out and you are staring down a gas station. They share what they actually pack, how to navigate fast food stops without blowing the whole trip, how to find decent options at a gas station when you are out of options, and which chains are actually worth stopping at.

This one is practical, specific, and includes a very enthusiastic endorsement of Buc-ee's.

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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

So You Want to Enjoy Dessert Without Guilt

Dessert is not the problem. Guilt around it is.

Morgan, Christin, and Jess S. get into why so many people have a complicated relationship with sweets, where that relationship actually comes from, and what the science says about what happens in your brain when you restrict something you actually want. They talk about the food rules we grew up with, almond moms, the restrict-overeat-reset cycle, and why trying to replace the brownie with fruit and then a granola bar and then cereal means you end up eating everything in the kitchen and still not feeling satisfied.

Plus a conversation about generational food guilt, raising kids without passing it down, why cravings are information and not a character flaw, and why just having the brownie was always going to be the better option.

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Lifestyle, Nutrition Ashley Wilcox Lifestyle, Nutrition Ashley Wilcox

Why Quick Fixes Fail: The Psychology of Dieting

If you've ever wondered why you can be a disciplined, structured person in most other areas of your life and still feel completely out of control around food the second you try to lose weight, this episode is going to explain a lot.

Amanda, Christin, and Joyce get into the psychology of dieting and what is actually happening in your brain during a calorie deficit. They cover the key hormones driving hunger, cravings, and motivation, why the longer and harder you diet the worse it tends to get, and why the cycle of starting over keeps reinforcing itself. They also get into the Minnesota Starvation Experiment and why its findings are more relevant to modern diet culture than most people realize.

This is not an episode about willpower. It is an episode about biology, and why understanding it changes everything about how you approach fat loss.

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Lifestyle, Fitness, Nutrition Ashley Wilcox Lifestyle, Fitness, Nutrition Ashley Wilcox

Stress Eating vs. Stress Movement: Rewiring Your Stress Response

Stress eating isn't a discipline thing. It is your nervous system looking for the fastest route to relief, and food is really good at providing that, at least temporarily.

Ryann, Sabrina, and Chloe get into why we reach for food when we are stressed, what is happening in the body when we do, and how to start building a pause between the trigger and the pantry. They talk about stress movement as an alternative and why that can become its own slippery slope if you are not careful. Plus the basics that nobody wants to hear because they are not sexy: eating enough, sleeping enough, drinking enough water, and doing small things every day that actually fill your cup.

No big overhauls, just a more honest conversation about what is actually going on and what actually helps.

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Fitness, Nutrition, Lifestyle Ashley Wilcox Fitness, Nutrition, Lifestyle Ashley Wilcox

So You Want to Stop Starting Over Every Week, Month, or Year

Starting over is exhausting, and at some point, it starts feeling like nothing works.

Krissy, Sabrina, and Kelsey break it down in three parts: why you keep ending up back at square one, why that cycle is doing more damage than you realize, and how to knock it off. They get into all or nothing thinking, the f*ck-its, motivation that fades the second life gets busy, and why every time you break a promise to yourself it gets a little harder to trust that you will follow through next time.

Real talk from three coaches who have all lived this themselves and now spend their days helping clients get out of it.

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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

Protein Variety: beyond Chicken & Shakes

If your entire protein strategy is chicken breast and protein shake, we need to talk.

Manders, Sam, and Ryann get into why protein variety matters. And no, it is not just about hitting a number. They talk about the protein ick (it is real, it will find you), how to stack protein sources so you are not white-knuckling your way to your daily goal, and the underrated sources most people are sleeping on.

Plus a conversation about cost, convenience, plant-based options, and why you can absolutely eat a burger and call it a nutrition win.

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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

So You Want To Build Better Breakfasts

Most people know they should eat breakfast. Actually doing it (consistently, with enough of the right stuff) is a different story.

Ryann, Kelsey, and Chelsea dig into why breakfast matters, what a balanced morning meal looks like, and how to make it work for your life (even if you're out the door at 4 AM). They tackle the most common reasons people skip breakfast (macro hoarding, morning nausea, time crunches, etc.) and share strategies for building a morning eating routine that sticks. From smoothie bags in the freezer to emergency RXBars in the glove compartment, there's something here for every kind of morning person.

Whether you're a three-breakfasts-before-11AM Hobbit or a grab-and-go person, this episode will help you start your day with more intention (and maybe even a cheese stick).

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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

Examining Diet Trends: The Science Behind Today's Most Popular Diets

Diet trends are not going anywhere, and neither is our need to talk about them.

Morgan, Krissy, and Jess break down the psychology behind why people keep falling for it, then get into the actual science behind keto, carnivore, paleo, intermittent fasting, and GLP-1 medications. Plus a cheat code for evaluating any diet, including the next trendy one that hasn't been invented yet.

The truth is most of these diets are just recycled versions of the same few ideas… repackaged, renamed, and sold to you with really convincing anecdotal evidence.

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Fitness, Nutrition Ashley Wilcox Fitness, Nutrition Ashley Wilcox

Sodium and Potassium: The Forgotten Electrolyte Balance

Electrolytes don't start and end with tossing some sodium into your water and hoping for the best.

Brooke, Sabrina, and Lauren talk about the sodium-potassium balance that helps hydration do its job. They break down why sodium gets all the attention, why potassium is usually the missing piece, and how this balance affects energy, recovery, cramping, performance, and how you feel day to day.

They also get into why so many people are under-eating potassium, why more water is not always the answer, how athletes' needs can differ from the general population, and what to watch for if your hydration strategy is falling flat. From salty sweaters to supplement marketing to practical food swaps, this one covers the stuff people usually miss.

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Nutrition, Fitness Ashley Wilcox Nutrition, Fitness Ashley Wilcox

Aging & Recovery: How to Adapt as You Get Older

Getting older is not the problem. Acting like you can recover the same way you did a decade (or two) earlier might be. In this post we get into what changes with recovery as you age, and why "I'm just older now" is usually an incomplete explanation. We talk through the real stuff that matters: lower tolerance for stress, shifts in sleep and hormones, slower muscle repair, higher protein needs, and why recovery has to become more intentional if you want to keep performing well and feeling like yourself. We also dig into wearables, HRV, and recovery scores, including how to use that data without letting it ruin your day.

If you've been feeling more beat up, more inflamed, or less resilient than you used to, this one will help you stop guessing and start recovering smarter.

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Lifestyle, Nutrition, Fitness Ashley Wilcox Lifestyle, Nutrition, Fitness Ashley Wilcox

So you want to build habits that actually last

Habits are not built through more pressure, more guilt, or a bigger all-or-nothing plan. They stick when they actually fit into your life. In this post we dig into why so many habits fall apart after a week or two, and what it really takes to make change sustainable. We cover the difference between intensity and consistency, how identity and self-talk shape behavior, why environment matters more than people think, and how to stop treating every missed day like a full derailment. There's also a lot here on starting smaller, tracking progress in a simple way, and building habits that feel doable enough to repeat. This one is a good reminder that long-term progress usually comes from boring little reps done over and over again, not one big burst of motivation.

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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

The Limits of Nutrition Coaching: Red Flags We Can't Ignore

Nutrition coaching can be incredibly helpful, but it has limits. This post breaks down scope of practice: what nutrition coaches can do, what we can't do, and why those boundaries exist in the first place. We walk through how Black Iron coaches support clients through nutrition education, behavior change, and lifestyle habits, while also recognizing when something falls outside the role of a coach. Topics include the differences between dietitians, nutritionists, and coaches, how state regulations shape what different credentials allow, and why working within those boundaries protects both clients and professionals. We also cover the warning signs coaches watch for: medical concerns, signs of disordered eating, psychological red flags, or expectations built around extreme diets and quick fixes. Sometimes these situations simply require collaboration with other professionals. Other times they mean referring someone to a medical provider or therapist who can better support what they're dealing with. Scope of practice is about making sure people get the right support from the right professionals so their health, safety, and long-term progress come first.

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Nutrition, Fitness Ashley Wilcox Nutrition, Fitness Ashley Wilcox

26.2 CrossFit Open Nutrition Strategy

The Open is here, and fueling strategy can make or break your performance. This guide breaks down exactly how to eat for 26.2 based on your projected finish time, when you're training, and whether you're scaling or going for the full workout. From pre-workout carb timing to post-workout recovery meals, the Black Iron Performance Team covers what you need to know to show up prepared and perform your best.

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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

So You Want To Cook More At Home Without Hating It

Cooking more at home is one of the most common goals in nutrition coaching, and one of the most resisted. The problem usually isn't knowing what to eat. It's the execution: planning, shopping, prepping, and actually doing it during a busy week. We break down how to make home cooking realistic and sustainable, including how to simplify your process, build repeatable meal structures, and stop treating every meal like a culinary event. You don't have to love cooking. You just need a system that works.

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Nutrition, Fitness Ashley Wilcox Nutrition, Fitness Ashley Wilcox

Relative Energy Deficiency in Sport (RED-S)

Relative Energy Deficiency in Sport (RED-S) is what happens when an athlete's energy intake doesn't match the demands of their training and life. It's not just about missing periods or being "too lean." Chronic low energy availability can suppress hormones, reduce bone mineral density, alter thyroid function, impair recovery, and decrease performance. What was once labeled the Female Athlete Triad was expanded in 2014 to reflect what research made clear: this affects all genders and multiple physiological systems.

In this post we unpack how RED-S develops over time, why it's easy to normalize in competitive environments, and the patterns coaches and athletes should be paying attention to. They discuss weight-class and aesthetic sports, repeated fat loss phases, carbohydrate availability, stress load, and how to align nutrition with training cycles without compromising long-term health. If you care about performance that lasts, this conversation is foundational.

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Nutrition, Fitness Ashley Wilcox Nutrition, Fitness Ashley Wilcox

26.1 CrossFit Open Nutrition Strategy

It’s Open season!! The most WONDERFUL time of the year. Three weeks. Three workouts. No idea what’s coming! Isn’t that so fun? 

That unpredictability is part of the fun, but it’s also where people start overthinking their nutrition. Let’s not do that this year! We are here to help! 

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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

So You Want To Stop Overeating on the Weekends

If you feel like you "have it together" Monday through Thursday but chaos starts on Friday night, this post is for you. Weekend overeating isn't a willpower problem. It's a pattern driven by psychology, physiology, stress, sleep, and the way most of us are wired to treat the weekend as a reward for surviving the week. We break down why saving all the fun for the weekend backfires, how calorie cycling can reinforce all-or-nothing habits, and what you can actually do to carry some structure into your weekend without turning your life into a rigid food rulebook. The goal isn't perfect weekends. It's fewer extreme swings, less guilt, and waking up Monday feeling steady instead of behind.

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Nutrition, Fitness, Lifestyle Ashley Wilcox Nutrition, Fitness, Lifestyle Ashley Wilcox

Becoming a Centenarian: Nutrition, Movement, & Habits for Aging Into Triple Digits

The wellness industry wants you to believe there's a secret to living longer - some supplement stack, biohacking protocol, or superfood that'll unlock longevity. But the data tells a different story. Muscle strength in midlife predicts whether you'll reach old age. Loneliness carries the same mortality risk as smoking. Your ability to get up off the floor without using your hands might be more telling than any biomarker. We cut through the noise to focus on what actually matters: the unglamorous basics that keep you strong, independent, and mentally sharp as you age. No magic pills, no extreme protocols - just the habits that give you better odds of aging well.

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Nutrition Ashley Wilcox Nutrition Ashley Wilcox

So You Want To Stop Snacking Late at Night

Late night snacking gets oversimplified and judged. You've probably heard it before: just stop eating at night. But nobody tells you why those cravings are showing up in the first place or why you feel out of control at the end of the night. Most of the time, late night snacking isn't some random thing that pops up. It's not a character flaw or lack of willpower. It's usually just your body trying to tell you something. In this article, we're breaking down what your body is actually trying to tell you and how you can respond in a way that supports your health and your goals.

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