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Fitness Ashley Wilcox Fitness Ashley Wilcox

So You Want To Crush Your First Competition

Signing up is the easy part. Showing up prepared is a different story.

Ryann, Christin, and Jess G. break down everything they wish someone had told them before their first atheltic competition. How to pick the right competition, meet, or race for where you actually are right now, how to build your prep without wrecking yourself in the process, what to do with the spiral that hits the week before, and why you absolutely should not eat something new on competition morning.

They also get into nutrition and carb loading, sleep banking, the power of visualization, what to do when you are getting no-repped and have no idea why, and how to actually let yourself enjoy it when it is over.

You are more ready than you think. Now go sign up for and do the thing.

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Fitness Ashley Wilcox Fitness Ashley Wilcox

What Happens When Your Identity Gets Too Wrapped Up In Being Fit or Strong

Most people don't notice their identity has gotten too wrapped up in fitness until it is already somewhat of a problem.

Krissy, Kelsey, and Kelly get into the signs it's gone too far, what it costs you when it does, and how to loosen the grip without losing the thing you love. They talk about rest day guilt, injury ang againg grief, relationships that took a back seat, body dysmorphia, anchoring bias, and the question nobody really wants to sit with: if you could never train again, who would you be?

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Lifestyle, Fitness Ashley Wilcox Lifestyle, Fitness Ashley Wilcox

So You Want To Learn More About Back Health

Back pain has a way of making you terrified of the exact movements that would actually fix it. And at some point, a lot of people develop a complicated relationship with their back because of this.

Morgan sits down with Whitney, doctor of physical therapy, and Jess G. to talk about why back pain is so pervasive, what is actually causing it in most cases, and why avoiding the movements you are scared of is often making things worse. They get into the nervous system's role in pain perception, what the green light yellow light red light system looks like in practice, when to actually be alarmed versus when discomfort is just part of getting stronger, and what to do when a provider tells you to never do something again.

Plus a breakdown of bulging discs, how to build a strong low back, exercises to do after six hours at a computer, and why the way you talk about your body matters more than you think.

This one is dense, and it is worth every minute.

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Lifestyle, Fitness, Nutrition Ashley Wilcox Lifestyle, Fitness, Nutrition Ashley Wilcox

Stress Eating vs. Stress Movement: Rewiring Your Stress Response

Stress eating isn't a discipline thing. It is your nervous system looking for the fastest route to relief, and food is really good at providing that, at least temporarily.

Ryann, Sabrina, and Chloe get into why we reach for food when we are stressed, what is happening in the body when we do, and how to start building a pause between the trigger and the pantry. They talk about stress movement as an alternative and why that can become its own slippery slope if you are not careful. Plus the basics that nobody wants to hear because they are not sexy: eating enough, sleeping enough, drinking enough water, and doing small things every day that actually fill your cup.

No big overhauls, just a more honest conversation about what is actually going on and what actually helps.

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Fitness Ashley Wilcox Fitness Ashley Wilcox

Hybrid Training: Balancing Endurance & Strength

Hybrid training is trending right now, and so is the confusion about what it actually means. Spoiler: doing 20min of cardio at the end of your lift does not make you a hybrid athlete.

Morgan, Sabrina, and Kelly break down what hybrid training actually is, why your body is being asked to adapt to two competing signals at the same time, and why that matters more than most people realize. They get into the interference effect, how to structure your week if you want to get better at both strength and endurance, the red flags that tell you're doing way too much without nearly enough recovery, and who probably should not be hybrid training at all right now.

Plus a conversation about fucntional fitness culture, fueling for two completely different energy systems, and why eating enough is non-negotiable if you want any of this to actually work.

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Fitness, Nutrition, Lifestyle Ashley Wilcox Fitness, Nutrition, Lifestyle Ashley Wilcox

So You Want to Stop Starting Over Every Week, Month, or Year

Starting over is exhausting, and at some point, it starts feeling like nothing works.

Krissy, Sabrina, and Kelsey break it down in three parts: why you keep ending up back at square one, why that cycle is doing more damage than you realize, and how to knock it off. They get into all or nothing thinking, the f*ck-its, motivation that fades the second life gets busy, and why every time you break a promise to yourself it gets a little harder to trust that you will follow through next time.

Real talk from three coaches who have all lived this themselves and now spend their days helping clients get out of it.

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Fitness Ashley Wilcox Fitness Ashley Wilcox

So You Want to Stretch and Mobilize More

Mobility work and stretching are not particularly exciting, which is probably why so many people wait so long to care about them.

Christin, Jess S, and Chloe chat about mobility, stretching, and why so many of us know we should do more of it… but don't. They break down what mobility is, why it matters, and how tight hips, stiff shoulders, old injuries, stress, desk jobs, pregnancy, and aging can all show up in the way we move.

They also get into the difference between flexibility and control, how compensation patterns can lead to pain somewhere other than the actual problem, why breath work belongs in the routine, and how hydration, nutrition, and stress management can all affect how your body feels. This one is also a good reminder that mobility does not have to take an eternity. A few intentional minutes here and there can go a long way.

If you've been feeling stiff, achey, restricted, or like your body is asking for a little more attention lately, this episode will help you think about mobility and stretching in a way that's practical, realistic, and a lot less all-or-nothing.

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Fitness, Nutrition Ashley Wilcox Fitness, Nutrition Ashley Wilcox

Sodium and Potassium: The Forgotten Electrolyte Balance

Electrolytes don't start and end with tossing some sodium into your water and hoping for the best.

Brooke, Sabrina, and Lauren talk about the sodium-potassium balance that helps hydration do its job. They break down why sodium gets all the attention, why potassium is usually the missing piece, and how this balance affects energy, recovery, cramping, performance, and how you feel day to day.

They also get into why so many people are under-eating potassium, why more water is not always the answer, how athletes' needs can differ from the general population, and what to watch for if your hydration strategy is falling flat. From salty sweaters to supplement marketing to practical food swaps, this one covers the stuff people usually miss.

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Fitness Ashley Wilcox Fitness Ashley Wilcox

So You Want to Train for Your First Triathlon

For anyone triathlon-curious but convinced it's too complicated, too expensive, or only for people with fancy bikes and a suspicious amount of free time… this one's for you.

Amanda, Nic, and Morgan to talk through what it actually looks like to train for your first triathlon, especially if you're starting with a sprint or Olympic distance. They get into what makes triathlon feel intimidating, why shorter races are usually the smartest entry point, what kind of fitness you actually need to get started, and how little gear you truly need to toe the line. They also talk through common beginner mistakes, the reality of training for three sports without turning your whole life upside down, and why the swim deserves respect even if the rest feels approachable.

It's a practical, low-BS conversation for anyone who wants to try something new without getting swallowed whole by the chaos, cost, and culty corners of endurance sports.

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Fitness Ashley Wilcox Fitness Ashley Wilcox

Identity Shift: Seeing Yourself as an Athlete at Any Size

Some people train hard, show up consistently, and do a whole lot of things athletes do… but still don't fully see themselves that way.

Brooke, Christin, and Kelly talk about what it truly means to be an athlete, why so many people think that identity belongs to a certain body type, and how chasing the "look" of an athlete can distract from the habits, mindset, and support that actually matter. They get into comparison, body image, performance, social media brain rot, and the difference between wanting to look the part versus actually living it.

This one is for anyone who has ever felt like they had to earn the title first.

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Fitness Ashley Wilcox Fitness Ashley Wilcox

So You Want To Feel Strong for the Next Decade

Feeling strong for the next decade means training like your future body matters too.

Manders, Jess Gordon, and Kelsey talk about what it actually means to build strength that lasts. Not just hitting PRs, chasing aesthetics, or throwing yourself at whatever trend looks intense enough, but training in a way that helps your body stay capable, resilient, and strong through different seasons of life.

They get into the stuff that actually supports longevity: movement quality, mobility, stability, recovery, sleep, eating enough, and building muscle in a way that serves you long term. They also talk about how your definition of strong can shift over time, whether that's because of age, pregnancy, changing goals, or just realizing that constantly running yourself into the ground is not the flex the fitness industry has made it out to be.

This one is a good reminder that strength is not just about what your body can do today. It's also about how well it keeps showing up for you years from now.

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Fitness Ashley Wilcox Fitness Ashley Wilcox

Massage Guns, Saunas, and Ice Baths: What's Actually Worth the Hype?

Everyone wants recovery to be sexier than it is.

So now we've got massage guns in every gym bag, cold plunges in every backyard, and garage saunas getting treated like some kind of secret weapon for better performance. But are these things actually useful, or do they mostly just make people feel accomplished?

In this post we talk about what the research actually says about massage guns, saunas, and ice baths, where these tools can be useful, where they're wildly overhyped, and why feeling better is not always the same thing as recovering better. We also talk through the big caveat nobody wants to hear: the boring basics still run the show.

Sleep, nutrition, hydration, stress management, and training you can actually recover from will outperform almost every flashy recovery trend on the market. Every time.

This one is for the athletes wondering what's worth their time, money, and energy, and what's mostly just wellness-world glitter.

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Lifestyle, Fitness Ashley Wilcox Lifestyle, Fitness Ashley Wilcox

So You Want To Get More Steps in Your Workday

Getting more steps in during your workday sounds easy in theory. In real life, not so much. Not when you work at a desk, your brain is cooked, your schedule is crazy, and going for a little walk somehow starts to feel like a whole thing.

Krissy, Sabrina, and Chloe talk about why walking is still one of the most underrated tools for health, recovery, blood sugar, mood, and overall sanity. They break down where "10k a Day" came from, why more is not always better, and how to build a more realistic step goal without making your life revolve around your watch.

They also get into exercise snacks, walking breaks, walking pads, workday routines, and simple ways to move more even when you're busy, sedentary, or just deeply committed to your excuses. Equal parts helpful and unhinged, this one is basically a pep talk for anyone who knows they'd feel better with more movement but needs a more realistic way to make it happen.

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Fitness, Lifestyle Ashley Wilcox Fitness, Lifestyle Ashley Wilcox

The Role of Play in Fitness: Sports, Games, and Fun Movement

When fitness starts to feel like one more thing to optimize, play is usually the first thing to go.

In this post we talk about the role of play in fitness and why fun movement still matters, even for people who love structure, progress, and training hard. They get into how easy it is to lose that playful side when everything starts revolving around performance, body composition, or doing things the "right" way.

They also unpack why play is not just extra credit. It can support longevity, expose you to movement patterns your normal training might miss, help with stress, and make fitness feel a whole lot more sustainable. From rec leagues and dog walks to dance parties and messing around outside, this is your reminder that movement does not always need a purpose, a metric, or a gold star to count. Sometimes the point is just to enjoy being a person with a body that can do cool stuff.

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Nutrition, Fitness Ashley Wilcox Nutrition, Fitness Ashley Wilcox

Aging & Recovery: How to Adapt as You Get Older

Getting older is not the problem. Acting like you can recover the same way you did a decade (or two) earlier might be. In this post we get into what changes with recovery as you age, and why "I'm just older now" is usually an incomplete explanation. We talk through the real stuff that matters: lower tolerance for stress, shifts in sleep and hormones, slower muscle repair, higher protein needs, and why recovery has to become more intentional if you want to keep performing well and feeling like yourself. We also dig into wearables, HRV, and recovery scores, including how to use that data without letting it ruin your day.

If you've been feeling more beat up, more inflamed, or less resilient than you used to, this one will help you stop guessing and start recovering smarter.

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Lifestyle, Nutrition, Fitness Ashley Wilcox Lifestyle, Nutrition, Fitness Ashley Wilcox

So you want to build habits that actually last

Habits are not built through more pressure, more guilt, or a bigger all-or-nothing plan. They stick when they actually fit into your life. In this post we dig into why so many habits fall apart after a week or two, and what it really takes to make change sustainable. We cover the difference between intensity and consistency, how identity and self-talk shape behavior, why environment matters more than people think, and how to stop treating every missed day like a full derailment. There's also a lot here on starting smaller, tracking progress in a simple way, and building habits that feel doable enough to repeat. This one is a good reminder that long-term progress usually comes from boring little reps done over and over again, not one big burst of motivation.

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Nutrition, Fitness Ashley Wilcox Nutrition, Fitness Ashley Wilcox

26.2 CrossFit Open Nutrition Strategy

The Open is here, and fueling strategy can make or break your performance. This guide breaks down exactly how to eat for 26.2 based on your projected finish time, when you're training, and whether you're scaling or going for the full workout. From pre-workout carb timing to post-workout recovery meals, the Black Iron Performance Team covers what you need to know to show up prepared and perform your best.

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Nutrition, Fitness Ashley Wilcox Nutrition, Fitness Ashley Wilcox

Relative Energy Deficiency in Sport (RED-S)

Relative Energy Deficiency in Sport (RED-S) is what happens when an athlete's energy intake doesn't match the demands of their training and life. It's not just about missing periods or being "too lean." Chronic low energy availability can suppress hormones, reduce bone mineral density, alter thyroid function, impair recovery, and decrease performance. What was once labeled the Female Athlete Triad was expanded in 2014 to reflect what research made clear: this affects all genders and multiple physiological systems.

In this post we unpack how RED-S develops over time, why it's easy to normalize in competitive environments, and the patterns coaches and athletes should be paying attention to. They discuss weight-class and aesthetic sports, repeated fat loss phases, carbohydrate availability, stress load, and how to align nutrition with training cycles without compromising long-term health. If you care about performance that lasts, this conversation is foundational.

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Nutrition, Fitness Ashley Wilcox Nutrition, Fitness Ashley Wilcox

26.1 CrossFit Open Nutrition Strategy

It’s Open season!! The most WONDERFUL time of the year. Three weeks. Three workouts. No idea what’s coming! Isn’t that so fun? 

That unpredictability is part of the fun, but it’s also where people start overthinking their nutrition. Let’s not do that this year! We are here to help! 

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