As a business owner, I understand all too well what the December lull does for the coaching industry. If you aren’t selling something that can be given as a gift, your service or business is the first thing cut from a client’s budget this time of year, as gifts and travel expenses take precedent. I’m looking at you, online coaches. This is something most online coaches deal with, as it happens when you own a business that provides an “unnecessary” service. I am here to hopefully offer some words of wisdom to help your coaching business in the long term, as I for one think it is important to be sensitive this time of year.

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